If you are targeting the US market, do not outsource your writing and customer support to non-native speakers. Although it may be cheaper to outsource to non-native speakers, the quality of communication is almost always lower. During these times, customers should be valued more than ever, and every effort should be made to make them feel comfortable with their purchase and with the quality of your service. Things like social bookmarking, link building, forums, and blog commenting can be outsourced, and should be. These tasks take up lots of time, and keep you from doing more important things to grow the business. During troubled times, advertising and marketing departments often find themselves near the chopping block, especially companies which use email marketing, PPC, and other forms of internet marketing. Save by buying separate SEO services. While it may seem that one person should be able to multitask several different online campaigns, hiring out SEO to a professional will assure that this important task is done the right way. In addition, a large portion of the SEO process, once completed, will never have to be redone, and so, will pay dividends for a long time to come. Much of this type of traffic is unqualified, meaning that the hits are likely from people who have no interest in your product, so why would they buy from you? The best conversions come from interested customers who have at least some general desire for what you are selling.